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Sodium Cocoyl Methyl Isethionate
Sodium Cocoyl Methyl Isethionate is 100% natural and biodegradable as it’s derived from one of our favourite ingredients, the coconut. This completely natural surfactant outplays other surfactants like Sodium Lauryl Sulfate and Sodium Laureth Sulfate (which are really harsh and damaging to your hair). Its excellent foaming ability, emulsifying and cleansing properties, and moreover its ability to perform in the hardest of waters, making your hair soft, smooth and more manageable makes it a really strong, but gentle work-horse-ingredient.