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Amodiemthicone is one of the non-nasty silicones that we have chosen to use. Designed to improve the visible texture and shine of your hair, it also reduces friction between the hair shafts, preventing damage when styling the hair.
In addition to that, it helps manage frizz and define curls, without weighing down hair. It can also be a helpful ingredient for damaged or textured hair.
Some silicones have a bad rap (and rightly so) because they can cause product buildup with repeated use. Amodimethicone is different from dimethicone because the proteins of this ingredient hold a positive charge.
Positively charged ions actually repel each other and as a result these silicone proteins simply cannot layer on top of each other, which means they cannot build up on each other. This can help prevent excessive buildup and leave hair feeling lighter.