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We stay away from animal derived and widely used animal-based proteins. Instead we use Hydrolysed Vegetable proteins, which are more expensive, but oh so much better for your hair.
With its humectant qualities (ability to absorb moisture from the air into your hair), it absorbs into the hair faster and easier without leaving any build up whatsoever.
Just to break it down; Proteins in your hair are vulnerable to damage from, well day to day living, as well as hair colouring, harsh water, environmental factors, heat damage and more, resulting in dryness, reduced elasticity, and excessive hair shedding.
Repairing this damage is more complicated than simply replacing the missing protein because the molecules are too big to just penetrate the hair shaft and support the structure of the hair strand.
To effectively repair this damage, proteins, like our hero here, need to undergo a process called hydrolysis. Hydrolysis is a chemical (chemical doesn’t mean nasty, it is a natural process) reaction
that breaks protein molecules down into fragments with lower molecular weights that the hair can actually absorb, which can penetrate through the cuticle, into the shaft itself.
Once in the shaft, they replace the lost protein, and strengthen the hair from inside. Hydrolysed proteins help improve moisture retention and elasticity while giving hair softness, shine, and bounce.