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No. Absolutely, 100%, categorically, in no way is this like keratin, Brazilian straightening treatments. Let’s explain this one…

Traditional Brazilian, keratin, straightening treatments work on the outside of the hair and use an ingredient called formaldehyde to encapsulate each strand which over time hardens. The damage that was before, is still there, just hidden. The outside looks shiny and sleek, but the inside is what it was before. Now, without going into the scary thought of using formaldehyde on your hair, and you and your stylist having to inhale its toxins, in short traditional Brazilians are a styling product, giving the appearance of straight hair for a longer period.

Smoothing is something very different. The team behind The Hair Movement is the same team that pioneered professional smoothing and introduced carbocysteine technology. 

Smoothing is a foundational treatment, and with a strong foundation, everything performs, looks and feels better. From your guests colour service to their blow-dry. The Nice and Smooth® in-salon treatment is the most advanced and affordable treatment available.

The Nice and Smooth® treatment resets the internal integrity and strength of your hair. Once that’s done, it’s done. When the next treatment is needed, will depend on your hair habits: what products you use, your lifestyle, environmental damage, water type, where you live etc. Based on an average, we do however recommend every 12 weeks.

The benefits are many and will vary depending on your hair and the challenges you have. For some it will radically reduce frizz, for others, it will de-bulk, increase manageability, soften texture, increase shine, decrease drying time, strengthen and even repair damaged hair. The benefits are so broad, which is why this is a treatment for the very many and not just a select few. One benefit which is completely universal is that it strengthens hair from deep within the bonds, creating a solid foundation of healthy hair, allowing you to start a new, and better relationship with your hair.

The nice and smooth treatment contains some incredible technology and ingredients: carbocysteine, sunflower oil, linseed oil, coconut oil, macadamia oil, argan oil, rosemary leaf extract and hydrolysed wheat protein. It is formulated to not only deeply nourish each strand but to build and strengthen each strand on a foundational level.

So many! Nice and Smooth® will radically reduce frizz, it will de-bulk, increase manageability, soften texture, increase shine, decrease drying time, strengthen and repair damaged hair. 

This is a foundational smoothing treatment that repairs and strengthens damaged and weakened bonds. Having healthy hair on a foundational level means reduced frizz, increased elasticity and shine, as well as increased manageability and the benefit of reduced drying time. No magic, no masking, just internal health and strength.