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No. Absolutely, 100%, categorically, in no way is this like keratin, Brazilian straightening treatments. Let’s explain this one… Traditional Brazilian, keratin, straightening treatments work on the outside of the hair and use an ingredient called formaldehyde to encapsulate each strand which over time hardens. The damage that was before, is still there, just hidden. The …

The Nice and Smooth® treatment resets the internal integrity and strength of your hair. Once that’s done, it’s done. When the next treatment is needed, will depend on your hair habits: what products you use, your lifestyle, environmental damage, water type, where you live etc. Based on an average, we do however recommend every 12 …

The benefits are many and will vary depending on your hair and the challenges you have. For some it will radically reduce frizz, for others, it will de-bulk, increase manageability, soften texture, increase shine, decrease drying time, strengthen and even repair damaged hair. The benefits are so broad, which is why this is a treatment …

The nice and smooth treatment contains some incredible technology and ingredients: carbocysteine, sunflower oil, linseed oil, coconut oil, macadamia oil, argan oil, rosemary leaf extract and hydrolysed wheat protein. It is formulated to not only deeply nourish each strand but to build and strengthen each strand on a foundational level.

So many! Nice and Smooth® will radically reduce frizz, it will de-bulk, increase manageability, soften texture, increase shine, decrease drying time, strengthen and repair damaged hair.  This is a foundational smoothing treatment that repairs and strengthens damaged and weakened bonds. Having healthy hair on a foundational level means reduced frizz, increased elasticity and shine, as …