Welcome to the movement

Get healthy hair on a foundational level! Up to 96% naturally derived, formulated using the best that science and nature have to offer, we tackle damage and hair challenges head on, never masking it. With real health comes external shine and a smoothness that WOWs. So let’s get you started on your hair journey.

The Shampoo Ranges

Our shampoos are formulated with up to 95% naturally derived ingredients. pH balanced to ensure complete protection and packaged using 100% recycled UK plastic with a slim carbon footprint. Our products are easy to understand, and they do what they say. Simple, no fuss haircare, by your haircare professionals.

Welcome to the NEW hair space. Here you can get hair tips and tricks from our stylists and hair professionals.

Knowledge is power, which is why we share the science behind our products, starting with the ingredients.

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