

Quality, ethical haircare on a foundational level. Cruelty-free, vegan, and packaged using 100% recycled materials, it’s professional haircare with a clean conscience. No rubbish, just good hair.
Quality, ethical haircare on a foundational level. Cruelty-free, vegan, and packaged using 100% recycled materials, it’s professional haircare with a clean conscience. No rubbish, just good hair.




elasticity, strength,
manageability, shine,
bounce and overall health.
The only masque you will
ever need.
a bouncier blow-dry,
easier to manage hair,
shinier, smoother finish,
all with increased health.
defined, soft, natural curl
with radically reduced frizz.
Reclaim your curls and
let them bounce free.
















It’s the perfect weekly masque to strengthen and repair your hair, whilst making it feel soft and look vibrant and healthy.





Without souding like a cliche, these are two must-have products. The fight damage shot is a bond building product that will both prevent and repair damaged hair. Can be added to your colour or bleach, conditioner, water spray bottle. So easy to use! Finish off with the miracle masque The boost it up protein spray gives an immediate condition boost with absolute ease, whilst taking care of fly-aways, detangling, balancing pH lebeled and adding both moisture and shine.




coconut oil, linseed oil, argan oil,
macadamia oil, rosemary leaf
extract and hydrolysed wheat protein.


coconut oil, linseed oil, argan oil,
macadamia oil, rosemary leaf extract
and hydrolysed wheat protein.

affordable smoothing treatment
available, anywhere.




professional smoothing.


Ask your stylist!

professional treatment is the latest and best smoothing treatment from the team that founded professional smoothing. You can expect up to 12 weeks of easy to manage, healthy, strong and shiny hair, all with radically reduced frizz. Hair will have a softer texture with increased elasticity and the treatment is designed for all hair types. The benefits are so broad. For some the benefit is tackling frizz. Others, giving the gift of time, by halving the blow-dry time, and for some changing the texture from wiry to soft. What ever the problem it will solve, one thing is clear. You will never want to go back to what was before nice and smooth.
coconut oil, linseed oil, argan oil,
macadamia oil, rosemary leaf
extract and hydrolysed wheat protein.










